Absorbine is a trusted line of products for horse owners, enthusiasts and professionals. Their HiHo Silver product line was meant to bring professional level products to all horse lovers. After developing a new identity and hand crafted logo for the line, we focused on package design. During our research phase, we noticed that packaging for other similar product lines was unimpressive and did not jump off the shelf. Our main goal was to create a product that helped the brand stand out amongst other grooming lines, remained highly functional for the user and communicated the quality of the product, and we think we nailed it!