EVERYTHING YOU NEED TO KNOW ABOUT BRANDING YOUR BUSINESS
Hello there! And welcome to Branding 101. This is a mini blog series where I go in depth into little topics that can make a HUGE impact on your branding, how you’re perceived by your clients and the success of your business. Why should you read on? Because I’m an award winning Freelance Brand Designer with over a decade of experience branding for businesses big and small. I’m here to help and share my branding prowess with YOU!
LESSON 2: COLORS
The possibilities, choices, options and excitement is endless with colors! You can let your freak flag fly or keep it conservative. You can use ALL the colors or just pick one. Color is a super fun and very powerful tool when it comes to branding your business. But more often than not, I see poor color choices in brands that could otherwise be really effective.
The first thing you need to know about color is that they pack a powerful punch. Different colors mean different things and choosing incorrectly can be incredibly costly for your business.
THE DEEPER MEANING OF COLOR
Colors can take on different meanings in different cultures, settings and pairings. For example, in Western cultures the color green represents good luck. In Asian cultures, however, the color symbolizing luck is red. If you’re considering opening up your business to the whole world, you have to take into account how your colors will be received throughout different cultures.
CHOOSE RELEVANT COLORS
One huge mistake I see business owners and entrepreneurs make when it comes to colors is letting their personal feelings and preferences influence their choices. Just because you like blue more than red doesn’t make it the best choice for your business. Be sure to do your homework and pick colors that send the right message to your clients.
LESS IS MORE
You might be tempted to choose a whole set of colors for your branding. But it’s best to keep it simple. Start with one or two colors paired with a set of neutrals. Consider using tints and shades of your main color instead of choosing a new hue. Keeping your colors simple will cut down on confusion and color clutter.
TRY AND STAND OUT
If you have a business, chances are you’ve got competition. In order to grab attention, you can use color as a secret weapon. If your brand is too similar to another, competing brand, clients can get confused. When branding your business, it’s important to stand out! Color is a great way to separate yourself from your competition. Unique color pairings can create a look and feel that captures your clients attention, just remember to keep those color meanings in mind.
Thanks for reading and happy branding!